What is a fractional CMO, and does a ₹1 Cr+ business in India need one?
A fractional CMO is a senior marketing head who works for your business part-time, usually a few days a month, for a monthly fee.
Insights
Straight answers on marketing that has to show up in sales.
Short reads for founders who run ads and want to know what they really bring in.
Fractional CMO, agency or in-house marketing head: which fits a ₹1 to 10 Cr business?
For most ₹1 to 10 Cr businesses, the best mix is an agency or freelancers to do the work, and a fractional CMO to own the plan and check the work against sales.
Why are my Meta lead form leads junk, and how do I fix it?
Meta's lead forms fill in a person's name and number by itself, from their profile, so one tap can count as a lead.
7 questions to ask your marketing agency before you renew
Before you renew, ask your agency for your cost per sale (not per lead), how many leads were real buyers, how fast enquiries were answered, and what they would fix first with the same budget.
How D2C brands in India cut RTO and COD losses
RTO (return to origin) is an order that ships but comes back: refused at the door, wrong address, or nobody home.